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What the *Bleep* To Blog About

I wouldn’t call myself “indecisive.” I don’t think. Well. I take that back. From the looks of these last few sentences, I’m indecisive. Definitely. I’m sure of it. Maybe.

One of my biggest struggles with indecision is trying to figure out what on earth to blog about. With the launch of the new blog, I sort of felt like I had just bought a house. It’s exciting and fun to explore the new digs. Then you realize. Oh sugar! I have to furnish this place.

Yeah. I have to furnish this blog. With good furniture. Not secondhand stuff that no one wants any more. Cool stuff. Good looking stuff. Furniture that will last a long time.

My goal is for Damask Love to be cohesive, but not so cohesive that it’s predictable.  The blog should be on trend, but not so on trend that it’s quickly outdated and irrelevant.

I spend more time planning content than I spend creating content. It’s a never ending hustle. But it’s a hustle that puts my indecisive mind at ease. I like knowing that there are ideas in the pipeline. I like knowing that there are still a few items on my to do list. I like knowing that I haven’t reached the end of the line for crafty projects.

To keep myself plugging away and coming up with more content, I have a few go to strategies:

  • I love using this calendar of wacky holidays! The obscure observances offer a lot of inspiration for how to shape my upcoming content. For example, National Candy Month has me thinking of lots of creative ways to use sweets!
  • Plan a month in advance. Even though I’m known to move my editorial calendar around until the last minute, the calm that comes with having my content planned is priceless. It gives me some much needed wiggle room.
  • Browse my own blog. Of course you can get inspiration from other blogs, but I find that if I dig through the archives of my  own content, I can come up with creative twists on projects from way back in the day. It’s a great way to bring life back to a oldie (or maybe just give it a bit of a facelift).
  • Break it down. Instead of squeezing two or three tutorials into one blog post, it’s okay to break it into three separate posts that function as a series! By doing this, I can buy myself a few more days of content and give readers time to digest it all. Why give it away all at once when I can force you to wade through my ramblings for days on end.
  • The ideas will come. They always do. Sometimes with longer spans of time between, but they come. I remind myself of this constantly! When I’m in a rut, I just live through it and wait for an idea to come. It’ll come eventually. In the meantime, I’ll catch up on the Bachelor. I like high-brow television.
  • Creativity begets creativity: …and when the ideas start rolling in, they usually bring some friends along! The wave of ideas is such a great feeling! Am I right?
  • Make it when I’m excited about it. When time allows, I do my best to create something as soon as the idea strikes. It’s in that moment that I’m most excited about the project and most likely to put all my time and attention into the details. In those moments, the making is fun rather than another item on my to-do list.

I’d love to hear your take on how to stay creative and keep your blog content flowing. Do you have any mantras, strategies or sources for inspiration that keep you going? Tell me about em. I’m all ears.

What-the-Bleep-to-blog-about

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About Amber

Hey, I’m Amber Kemp-Gerstel - the crafty brain behind Damask Love, where creativity, color, and a little chaos come together. I’m a suburban mom of two, known for turning up the volume on everyday DIYs and showing up like your colorful, crafty BFF. Over the years, I’ve gone from psychologist to full-time content creator, TV host, and brand partner, with appearances on Making It, Today, and HGTV. When I’m not making stuff or on set, I’m chasing around my two boys, Markus and Maxwell, and laughing my way through the mess.

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